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Ortho Web Portal - Search Engine Management

Pro Marketing's search engine marketing program is a form of internet marketing that promotes websites by increasing their visibility in search engine result pages. Through the use of search engine optimization, paid placement, contextual advertising and paid inclusion, we can help you generate exposure where you need it the most.

Search Engine Marketing (SEM):

Let us help you get your website higher on search engine websites.

Search Engine Marketing, or SEM, works hand-in-hand with Search Engine Optimization (SEO) to earn your website top placement in search rankings under your selected keywords. The only way to guarantee placement of any kind, SEM offers a much more reliable way to ensure that your website appears at the top of search engine results than is possible with SEO.

Deluxe Search Engine Optimization Because healthcare is local, being listed under local directories makes sense. We will submit your site so that it's listed properly in the local business sections for the most important online directories including Google maps, Yahoo, MSN, YellowPages and other search services that helps locate orthopedic services in your specific geographic location. We submit and register your site to top search engines, and perform a variety of other tasks to ensure that people searching for your practice name or the names of your providers are easily found. (Included in Elite Package)

Sponsor Listing -Pay Per Click (PPC)Campaign/Ad Word Campaign Sponsor listings (commonly known as pay-per-click or PPC ads) are the text-based advertisements that appear at the top and right sides of match results in search engines. While organic SEO positioning is often erratic, unpredictable and ultimately controlled by the search engines, SEM is controllable and highly targeted. You decide how high your ads will be placed based on the amount you're willing to bid for each keyword position. You decide when and where your ad will display across a network of websites that partner with Google, Yahoo and MSN-Live. Additionally, PPC ads can be set to be sensitive to the IP addresses of searchers' geographic locations, so your ads only appear for patients looking in the areas that you want.

Our services include:

  • Identifying applicable keywords and phrases.
  • Establishing an account and maintain the account balance.
  • Listing your websites under applicable keywords and phrases.
  • Developing the titles and author descriptions that appear under each of your listings.
  • Coding your listings to track activity in website traffic reports.
  • Determining and managing your bids to place you within the top 5 positions. Generally, we attempt to secure the #1 listing position at the top of the page.
  • Providing you with printed reports of activity.
  • Analyzing and discussing your campaign performance results on a monthly basis and adjusting SEM strategy as necessary.

Because you only pay when visitors click on your ad, PPC is the most cost-effective of advertising strategies. When search terms are combined with geographic areas, the cost-effectiveness of this type of advertising increases significantly. SEM pricing varies by campaign and depends on numerous factors, including your specialty, your location, your keywords, your advertising budget, and the search engine(s) on which you want to advertise. Our Online Marketing Specialists will be happy to create an integrated SEM plan that is right for you.

We'll help you identify the most effective keywords and set the proper budgets for your SEM campaign to give you the maximum exposure at the lowest cost. Plus, we'll review your organic Search Engine Optimization plan to ensure that your SEO and SEM strategies work in harmony.